In this episode of Real Talk with Jennifer, we take a humorous look at # 9 of the Top 10 Business Killers for estate planning and elder law attorneys — Procrastination. Estate Planning marketing may require you to move out of your comfort zone!
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The Essential Hospitality Business Management Pack
HelpfulHospitality brings you the only toolkit needed to manage a successful hospitality business. Containing more than 80 templates, forms, checklists, cost calculators and bonus items, this package has been used by 100s of businesses to drive profits!
The Essential Hospitality Business Management Pack
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Learn about top senior care franchise business opportunities. senior-care-franchises.brandexpansion.com Senior care and home care franchises are low cost businesses that serve the fastest growing segment of the population.
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Developing Your Business – A Guide For Nursing Home and Senior Care Facility Owners – Part 3
In my last article I discussed the modern means of initially looking for a senior care facility, as well as what happens when I try to contact that senior care facility, via telephone for further information.
The general method used by senior care facilities to deliver information to potential customers is that of a brochure. As an exercise, I recently ‘mystery-shopped’ ten different senior care facilities; of the six that I actually managed to get through to and then the four senior care facilities from these who actually took my details, two have sent me brochures. However, neither of these senior care facilities actually know that, since neither gave me a a follow-up call to ensure I had everything I needed (and therefore have another opportunity to see if I am ready to visit).
A useful timeline to follow with regards to sending brochures and following up on enquiries is as follows:
Day 1- Enquiry receivedàBrochure pack sent- LOG ENQUIRY
Day 4- 1st Follow-up call to ensure customer has received all information. Encourage visit…
…if no visit booked…
Day 10- 2nd Follow- up call. Aim is to get visit booked if not already done so.
Equally, if your home has a website through which you can accept enquiries, make sure that you do check the web address that they come to on a regular basis; e-mail enquiries should be treated with the same level of importance as telephone enquiries.
Very importantly nowadays, is keeping track of those people who do email you. It is worth using an ‘opt-in’ box on any email forms you use, asking the person if they would like to receive monthly updates from you in the form of perhaps a newsletter. This means that not only will you be keeping a possible ‘speculative’ enquiry live, but also proving to people beyond the realms of a website or a brochure that you do actually run the activities you are so proud to list!
In my next article I will discuss whether the 20% of senior care facilities who did fully respond to my telephone enquiry actually do enough to encourage me to visit that senior care facility.
Lisa O’Neill is founder and managing director of http://www.whereforcare.com, the online ratings and information resources for senior care, carehomes and childcare across the UK and the US.
After spending three years working for one of the UK’s largest care home providers in the fields of sales, marketing and business development, Lisa took the decision to use her 10 years experience in the healthcare sector to both establish the Whereforcare websites and move into the field of senior care consultancy. The sites provide advice and support to those looking for care facilities for themselves or a loved one, and, by enabling consumers to post ratings about the nursing or childcare facilities listed based on their own experiences, helps people to identify the best facilities in their area.
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